What Are Functional Beverages?

If you haven’t noticed already, functional beverages have been filling the refrigerated drink aisles at grocery and convenience stores for a while now with their health-promising benefits. Since Covid-19, consumers have become more health conscious and are exploring natural remedies like herbs and teas. The consistently high demand for healthy drinks is leading the functional beverage market to skyrocket to an estimated $200 million industry by 2030.  For drinks to be considered functional, beverages can simply provide energy, like coffee, or hydration, like coconut water. But with more innovative functional drink ingredients being discovered, consumers are expecting more from their beverages,...