Creating Craft Sodas: Your Guide to Entering the Soft Drink Industry

Are you thinking about stepping into the world of craft sodas? These artisanal soft drinks have captured the attention of people looking for something different from mass-produced sodas. In fact, the global craft soda market is projected to reach a sales volume of $1,011.8 million by 2030. 

If you’re excited to create your own unique flavored custom sodas or start a craft soda business, this guide is here to help. Let’s explore the essential steps of craft soda production to get you started.

Understand Your Target Audience: Craft Soda Market Research & Analysis

It’s important to conduct thorough market research before delving into the craft soda industry. This involves understanding your target audience, their preferences, and the current trends in the beverage industry. It’s also essential to analyze the competition, identify gaps in the market, and determine what makes your craft sodas unique from existing soft drink options.

Developing Unique Custom Soda Recipes

At Newport Bottling and Canning, our team of beverage consultants helps drink brands incorporate unique and exciting flavors into their beverage formulas, whether creating craft sodas, coffees, flavored waters, or energy drinks. 

Our beverage experts are all about offering diverse flavors that stand out from traditional carbonated soda options. At Newport Bottling and Canning, you can experiment with different flavor combinations using natural ingredients to create the best craft sodas by partnering with our flavor house, Nature’s Flavors. You can also use healthy drink sweeteners to create custom craft soda recipes that capture the essence of your brand. We focus on using high-quality, locally sourced ingredients to enhance the authenticity of your craft sodas. 

Newport Bottling & Canning has achieved a perfect union of flavor chemistry by utilizing the natural and organic ingredients supplied by Nature’s Flavors. Together, we have successfully merged the art of flavors with science to create exceptional flavored craft sodas.

Innovative beverage formulation has always been Bill, The flavor Guy’s passion. So, he partnered with a friend to create his own craft soda, free of sugar and high fructose corn syrup – Birdie and Bill’s Soda. After using the production lines for bottling soda, Bill met with major retail stores to fill their shelves with his innovative and delicious functional beverage. 

Thanks to his [The flavor Guy]  experience developing and selling his own craft soda, Bill received first-hand knowledge about crafting a drink from start to finish. This process led Bill to create Newport Bottling & Canning. 

Perfecting the Beverage Production Process

The way you make your craft sodas matters! When you are creating refreshing custom sodas infused with flavor, ensuring you get the process right will save you time and money. Whether you are bottling or canning soda, temperature, timing, and ratios matter to create consistent results.

Balancing Flavors & Sweetness

People love craft sodas because they’re not too sweet or too bland. Use natural sweeteners like cane sugar or erythritol to find the perfect balance of flavor when creating healthy soft drinks. 

Craft Soda Production & Scaling

As you grow your craft soda brand, consider the process of scaling up while keeping quality high – partner with local shops and restaurants to increase sales and demand. Use social media and other tools to build brand awareness and create a following for your craft soda company. 

Certified Organic Co-Packing Facility

Operating as an organic facility, we prioritize using certified organic ingredients and adhere to strict organic standards throughout craft soda production. Some practices and responsibilities include keeping the water supply clean and working with certified organic farmers to lower our corporate carbon footprint.

Distribution & Marketing

Craft sodas often thrive through local and niche distribution channels. Establish partnerships with local retailers, cafes, and restaurants that align with your brand’s values. Leverage social media platforms, influencer marketing, and tastings to generate buzz and create a loyal customer following.

At Newport Bottling and Canning, we craft and create a custom soda formula for you. From there, we meet you at your desired specifications and provide you with the complete beverage formula that’s turnkey to help you move forward and release your craft soda in the soft drink market.

Crafting your own custom soda can be an exciting journey. You can make your mark in the craft soda industry by learning about your market, creating exciting flavors, and getting your branding right. Remember, the key is to offer a unique flavored soft drink that people will love. Get ready to show the beverage market what your craft sodas can do with Newport Bottling and Canning!