The Popularity of Flavored Water Drinks: Sparkling & Still

The flavored water market is expected to reach $31.26 billion by 2030. Flavored water drinks can be as simple as adding real fruits or natural flavors to turn plain water into a flavorful beverage. Consumers who dislike the taste of plain water reach for flavored water beverages in grocery stores to increase their water consumption. Since flavored waters are many Americans' source of hydration, they’re often referred to as a functional...